BALMAIN X H&M Olivier Rousteing: I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. Under the creative directorship of young Olivier Rousteing, Balmain the epitome of French luxury has grown into a global pop culture phenomenon, with modern day icons like Kim Kardashian and Kanye West marching in the forefront.
Still, Olivier Rousteing has always remained true to the brands DNA and its couture legacy. Balmain is all about energy; fun, amusement and freedom, as well as unique craftsmanship.
All powered by a showbiz flair highlighting the brands pop charm through the H&M collaboration came as a natural decision. We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise, says Ann-Sofie Johansson, Creative Advisor at H&M.
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Please do not forget to leave feedback. It would be very much appreciated. The item "BNWT BALMAIN x H&M EXCLUSIVE Velvet Silk Embroidered Beads Pearls Blazer Jacket" is in sale since Wednesday, April 10, 2019.
This item is in the category "Ropa, calzado y complementos\Ropa, zapatos y accesorios de mujer\Ropa de mujer\Abrigos y chaquetas". The seller is "limitedexclusiveclothing" and is located in Andalucía. This item can be shipped worldwide.